When a trial becomes a real trial

When a trial becomes a real trial

I’ve been looking at a fairly well-respected nutritional website that proports to offer a great-looking journaling feature, informative articles, great forums and, most importantly to me, access to some really useful information. It’s really hard to tell, as the up-front information is OK but doesn’t really show you what to expect when you get there. It’s a subscription based site, no problem – there’s a trial. However, the trial lasts for 24 hours only… grrrr…. today I sent this email.

Dear website-people

I think this is the 3rd time that this has happened to me over the last 2 years now. I sign up for a trial when I think I’m going to have time and then something happens. The first time I remember that I developed a migraine and had to lie down for about 30 hours. The second time I had a friend who needed some emotional support that evening and in this case another project at work has gone into meltdown and I was in the office until past midnight.

24 hours as a trial really doesn’t work for me. I honestly think you need to be giving a 4 or 5 day trial in order for people to get a real idea about how it will work for them. Even a £5 two week paid trial would be a great option. I’ve been asking people about their thoughts online since I believe that it will be good but so far a trial hasn’t given me a view of the site at all and this seems to be the number one reason why people are using alternatives, they couldn’t get enough of a look at it to see if it will work for them.

Thought you should know.

Kersti

What about you? do you think 24 hours is enough time to really check out a site? What would be reasonable? Is it reasonable to offer longer paid trials as I suggested or should they always be totally free?